Our family has a history with chocolate milk. In fact, I distinctly remember my mother mixing her chocolate milk - she always used a sparing amount, so the milk was barely tinted. She didn't like it very syrupy. Now that's how I always prefer to make mine too. I also remember when my dad would take half-full gallon of milk, and add a ton of syrup to it, put the lid on and shake it up. It would be gone in a flash!
When M was little, we had a terrible time getting her to drink milk. All she wanted was juice (half-water, half-juice). Eventaully, it became a problem after she stopped nursing and really needed the nutrients from milk. So, we decided to see if a little "chocolate juice" would do the trick. She called chocolate milk "chocolate juice" for a least a year after that, and drank milk (both white and choclate) willingly from then on.
My husband likes the Choco-riffic chocolate drink. I find it repulsive, and after reading the ingredients, and finding out that it isn't even made with milk, I was even more disgusted. Its all corn syrup. Eww!
M agrees with my opinion on Choco-riffic, and always asks for "white milk, chocolate in it"